One of the first things that businesses do is create a website to promote a brand, product, or service. With all of the other elements that go into developing a marketing strategy, there are a lot of small factors that people tend to overlook. While responsive web design and being easily navigable on a range of devices are important, being ADA compliant should be at the top of the website-design checklist.
While becoming ADA compliant may seem simple, there are many loopholes and complications that can arise if not done correctly. Digital Future Marketing has a checklist to ensure that your website is in the clear.
What is ADA Compliance?
Let us start with what ADA compliance actually means, and why it is essential for you and your website. The Americans with Disabilities Act (ADA) is a civil rights law that was enacted in order to protect individuals with disabilities from discrimination. What people are not aware of is that this law does not only apply to things like handicapped parking and braille in public spaces. Any individual with a disability must be able to access resources within the digital space as well.
Why is this important to your website?
Aside from wanting to appeal your product or service to every individual, regardless of race, sex, disability or gender, you also want to avoid all legal complications at all costs. There are several lawsuits against businesses for not having a website that is ADA compliant. While being ADA compliant is not mandatory, it is better to be safe than sorry. Those with disabilities should never feel as if they are excluded from any experience that is offered physically, or digitally.
How to Ensure Your Website is Compliant
Under Website Content Accessibility Guidelines (WCAG), there are four specific focuses to being ADA compliant: Perceivable, Operable, Understandable and Robust.
- Perceivable: A user should be able to perceive, or be aware of, information that is displayed on a webpage. Examples of this consist of alt text on images, or audio playback on videos.
- Operable: A user should be able to operate and navigate through your website without any complications. An example of this can be a user being able to utilize a website with the single use of a keyboard.
- Understandable: A user should be able to thoroughly understand all processes and activity that takes place on a website.
- Robust: Depending upon the user’s disability, they can adjust the website to suit and adapt to their needs.
Let DFM Assist You With Your Business Web Design
Having a website that is accessible to all is just another way to expand whatever you have to offer. Digital Future Marketing has experts in web design so you don’t have to worry about the challenges that come with making a website. Visit our website at https://www.digitalfuturemarketing.com or contact us at 305-537-6271 for all of your business and marketing needs.