Social media is a highly faceted source that businesses and brands can utilize to enhance their marketing strategies. As simple as social media may seem there are many tips and tricks that can benefit your conversions and success rate in the long run.
It is easy for users to passively scroll through social media sites, such as Instagram or Facebook, without truly engaging with your content. As a digital marketer you want to interest your audience enough to show them why they should invest their time or money in you. Through using psychological tactics on social media you will be able to attract, engage and connect with your audience on a deeper level.
The social media experts of Digital Future Marketing a Social Media Company Coral Gables are here to reveal the 5 ways in which you can implement psychology within your social media design.
Social proof is a psychological phenomenon that drives us to believe that the action(s) of a credible figure is a valid excuse to undertake the same behaviour. It is demonstrated through celebrity endorsements, user reviews, and expert recommendations. People are more likely to buy or do something when they have heard positive feedback from friends, experts, or authoritative figures.
Social proof can immensely expand your reach through the use of social media influencers. From bloggers to public figures, there is a world of individuals that are willing to promote a brand or service in exchange for compensation–whether it be more followers, free products, or money. Hence the name “influencers”, these individuals have built a brand voice, audience, and persona for their page that influences thousands of viewers. When users see their favourite influencer post a product they are eager to purchase to feel like or relate to the influencer. Social proof is one of the most powerful psychological tactics that can boost overall sales.
Appeal to Emotions:
Connecting with your audience should be one of the priorities when it comes to marketing. Creating relationships is one of the best ways to increase engagement on all platforms. When a user feels more connected to your brand or story they are more likely to become a loyal client to you. Producing content that stimulates laughter, nostalgia, sadness, or happiness will build connectedness and evoke action. Study your audience to see what type of emotion will appeal to them.
Along with creating emotionally-driven content, be sure to engage back with your audience. Respond to comments, share user-generated content, and reply to any direct messages. Doing so let’s your audience know you are more than just a brand, you are a personality with feelings just like them! Even the simple use of emojis is a great way to connect with your audience.
As people continue to invest in your business the least you can do is give back! The idea behind reciprocity is doing something kind for those that have done so for you. This can be anything from a discount code to a product giveaway. Doing so is a great sign of appreciation for your loyal audience.
When you give back it encourages others to follow, purchase, or subscribe to your product or service. Taking the time to give back helps you stand out from your competitors, making your audience obligated to stick with your brand.
Use of Colors:
Surprisingly enough, colors have a huge impact on behavioural decisions. Different colors tend to stimulate different feelings in the brain. For example, green typically represents money, health, and acceptance. Yellow is a vibrant, optimistic color that also is known to stimulate hunger!
Researching the correlation between colors and feelings can give you the upper hand in marketing. Starting with your brand color be aware of which colors you are using across your platforms and how it can influence a specific action. Check out this psychological color guide by Color Psychology.
It is human nature to be attracted to things that we cannot have or that are difficult to attain. People are drawn to the ideology that if something is scarce it is more valuable. Exclusivity coincides with urgency–meaning people will be quick to convert when they know there is a limited amount of time to do so.
Exclusivity can be achieved through flash sales, subscription lists, or member lists. Once your audience recognizes what comes along with exclusivity more people are going to be eager to join.
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