Social Media Marketing is the subset of Digital Marketing that uses the social media platforms to promote a product and services. The main goal of social media marketing is to increase brand awareness and internet popularity of any business.
This will in return helps to increase the sales and leads of the company or any online shop. And this is done by creating the interactive posts or info graphs, which is then shared with social networks by the business owner or any another third party who provides digital marketing services.
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SMO i.e. social media optimization is one of the major components of social media marketing (SMM). It helps to draw unique and potential visitors to the website. It can be done by two ways. The first route to perform SMO is by adding the social media links to the content and another way is by posting tweets, blogs and status on social media platform.
Social media marketing activities can be performed on various social media platforms such as Facebook, Myspace, LinkedIn, Twitter, Instagram and more. One of the best things about SMM it is cheaper as comparison to other digital marketing techniques such as PPC.
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In present days people spend enormous time and money on social media marketing. But one can succeed to get leads through SMM when he/she have knowledge of 5 pillars of Social Media Marketing.
Here are the five essential pillars of SMM which must be considered for successful SMM campaign :
1. Craft a Strategy For SMM:
Firstly you have to make plan to introduce SMM as a part marketing strategy. Never try to introduce SMM without planning because this can become one way ticket to eventual failure. So it is very essential to carve a proper strategy for successful social media marketing.
2. Unique and Quality Content:
Unique and quality content plays a major role to attract the audience and it helps to garner more interest in a brand. So, you should always post unique and quality content on social media platforms.
3. Communication With Audience:
After posting blogs and other content it is obvious that audience will respond to your content or may tag your brand in posts. Some of the audience gives positive reviews while some will react in negative sense. You can’t control every thing that’s said about your business, but you should know what’s being said and you should react accordingly. Remember it’s very important to appreciate the positive comments.
4. Social advertising:
Blog posting and link sharing on social media are the part of Organic content. But organic content has it limits. Therefore to increase the leads and no. of visitors on your website it is recommended to take help of paid ads on social media.
5. Keep Eye on Metrics:
And after applying all the strategies of SMM you should keep tracking the results to find out if Social media strategies are working or not.