If you’re not interested in attracting visitors to your website than you don’t need SEO. If you’re looking for new business, want to grow, and need new customers then you NEED to invest in SEO. We live in a digital world where we (see also: your customers) expect to access information quickly, easily, and as convenient as possible. When searching on Google almost all visitors expect to find what they’re looking for on the first page.
According to a recent study by Cornell University, 60% of the clicks go to the top three positions on google and the last result on the first result page gets only 2.2% of all clicks.
The higher the positions on Google get the most traffic and if your competition is investing in optimizing their site for search engines you are missing out. Search Engine Optimization plays an key part of the sales cycle. It will attract new visitors to your website through relevant key words and phrases when prospects are already looking for what you offer.
- Your prospects are searching for you!
- SEO brings sales!
- SEO builds trust!