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Top ten most popular FAQs

What is Digital Marketing?

Digital marketing is the marketing of products or services using a digital approach on the Internet. This includes devices such as desktops, iPads, cell phones and other digital mediums. Digital marketing channels (google, Yahoo, Facebook, Instagram and LinkedIn) are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

How Can Digital Marketing Help My Business?

Whether large or small, digital marketing can help your business grow in more ways than one. Through proper website development, active social media and consistent emails, digital marketing is a way to keep customers engaged and interested in your goods or services.

What is Social Media?

Social Media consists of different websites, applications, and platforms for individuals to curate and create content. While each platform serves various purposes, social media encourages social networking and interaction through images, videos, and text.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is an effective strategy to optimize your webpage in order to encourage increased website traffic. SEO aims to increase website visibility with organic search results that appear on search engines, such as Google or Bing. Organic results are those that are unpaid, unlike pay-per-click (PPC).

What Is Pay Per Click (PPC)?

Unlike organic results, pay-per-click (PPC) is when advertisers pay for ads their ads to appear on the search engine results page (SERP). The advertiser then pays the search engine each time their advertisement or link is clicked on. If a company is willing to pay more, PPC is a great way to put their name out into search results for a specific audience to see.

What Should I Do Before I Hire a Marketing Agency?

If you are considering adopting new marketing strategies from a marketing agency, you are on the right track! Expert marketing agencies have the knowledge to take upon any challenges that you may be facing. But before hiring a marketing agency, you should:

  1. Research all of their offered services. Be sure that the agency you want to hire offers the services that will make your company flourish.
  2. Set a budget. Depending on the size of your company, budgets vary. Set a budget before hand so you can properly map out where your funds will go.
  3. Know your goals. Once you set your goals, the marketing agency will do the rest. Knowing your goals will ensure that you and your team will stay on track and achieve greatness.
  4. Review contract. Read and understand the contract thoroughly so there is no miscommunication with either parties.
  5. Ask questions. Don’t be afraid to ask any questions. This is your business in somebody else’s hands–you have the right to address any questions or concerns.

What is Web Development?

What is Retargeting?

Retargeting is an targeted advertising technique that displays related advertisements to individuals that have visited a website, but did not convert. Retargeting uses cookies to keep track the browsing behavior of potential buyers. Retargeting ads can be displayed as banner ads, social media posts, and emails.

What is Social Media Advertising?

Social Media Advertising is the act of displaying ads on social media platforms to engage a specific audience.  Social media advertising takes traditional marketing and advertising practices and transforms them into a digital world.

What is a Business Listing?

A business listing is a display of your company’s information on the web. This includes location, website, and forms of contact. Business listings are commonly found on Google my Business (GMB) to help individuals discover your company on a range of digital devices.

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